Right Website

When it comes to web design, it’s easy to feel like you’re swimming in a sea of technical specs, industry jargon, and confusing value propositions. Below are some tips to make the whole process a little easier, so you feel more in control of what you want and need.

Define your Websites Objectives

Before you begin researching NZ website design companies, it’s important to think about what you want your website to achieve. Do you want to drive product sales, generate new enquiries, or grow your membership database or mailing list? Having a clear goal in mind before you begin is vital.

Decide on Functionality

Web design selection can be fun, but you also need to think about what functionality your website will need to achieve your objectives. In essence, functionality is what the website needs to “do.” Common functionality options include:

•Content Management System (CMS) – Allows you to update websites yourself

•Image Gallery – Ideal for portfolio /accommodation / association websites

•Online Forms – Good for lead generation / registration / applications

•Secure Members Area

•Discussion Forum – Good for creating online community and getting return visitors

•Ecommerce – Ability to sell products via credit card online

It’s important to keep an open mind and listen to perspective web design companies input on what your site will need, but having some idea of this helps the process run smoothly.

Affordable Website Design Pricing: Know your Budget

Website design pricing begins from cheap, basic DIY website builders, right up to custom sites with intricate structures and complex programming; costing well into six figures. Your budget needs to be realistically aligned with your objectives and functionality. If you need a simple information website, your budget will look quite different than it would for an Online Auction or Social Media website!

The main thing to remember is your website is a marketing investment, and you have to be comfortable that the company you select can provide a return, and help you achieve your objectives, on time, and within budget. It is possible to find affordable web design company who can deliver a really great website design.

Prepare a Web Design Brief

Once you’ve got a good idea of your website objectives, functionality and budget, it’s time to prepare a brief for prospective website design companies. Include in your web design brief:

•What your business does

•Your key points of difference

•Your target market

•Geographic Region your business operates

•Your Current Marketing Mix

•Your Website Objectives

•Your Website design vision

•Your Ideas on Functionality

•Competitor web designs you’re impressed with

Now you really know what you want and need, you should be able to find an affordable website design solution that suits your needs.

123Online offer affordable website design solutions for small and medium New Zealand business. Our website design pricing is listed on our site, with web design packages to meet your needs.