Squeeze pages are a vital component of the list building process whose only drawback is that they seem 'cold' and pushy! In fact for these reasons the opt-in rates on these pages tend to be low. Well with the general internet population seeming to favor more online 'interactivity' how about channeling traffic directly to a blogging platform? If a squeeze page is intended to build a list for your business, why not introduce these people immediately to the 'cozy' atmosphere of your home business blog? If nothing more and they do not immediately opt-in at least the chance remains that they will return whereas a squeeze page offers no such chance!
Here are 3 realistic advantages a home business blog offers when trying to capture the contact information of visitors to your site.
Useful Content
Unlike a squeeze page a blogging platform contains useful and intriguing information, and lots of it, which will serve to keep visitors on the page longer. Another advantage here is that the content people see on a home business blog normally carries more relevance to the ad that brought them to the site. So at this point you have more 'intrigue' and thereby a greater change of them returning time and again. This is especially valuable if you do not succeed at getting their contact information from them on the first visit.
Non-Invasive
When visitors first arrive on any type of landing page that are almost immediately instructed to leave their contact info and this obviously turns many away, poof, gone forever. When they land on your web-log they are 'greeted' by nicely formatted posts chock full of information relevant to their interest. Sure the option is presented to them to sign up for your list, but they have the choice of simply reading the content without doing so. The fact is they have a choice that does not require them to leave any private information first, therefore they feel less bullied or irritated.
Trust Building
Now all along we are operating under the premise that your web-log contains compelling content that will motivate people to continue returning to your site. It is based upon this assumption that if you can not get people to opt-in on the first visit you will have other chances when they return. As visitors come and go, and read your useful postings, you develop a bond and a trust with them which will serve to make them comfortable and more inclined to leave their information with you. Either way at least you got them coming to your site!
Although squeeze pages are very effective for list building purposes a blogging platform offers an atmosphere that could improve opt-in rates. The 3 advantages reviewed above serve to show how channeling traffic directly to your home business blog can help to immediately increase the comfort level of visitors. In doing so you are better able to create trust which will contribute to the visitors willingness to leave their contact information. In this way people will be appreciative of the subtle approach and not feel as if they are being immediately 'frisked' for their private information. The biggest advantage of all is that a blog offers you multiple opportunities to capture a visitors contact information whereas squeeze pages do not. If you can offer yourself more than one chance to capture a visitors contact information you are making better use of the traffic you generate. In the end this should make it easier for you to build a list.
Wednesday, September 1, 2010
Multi-Purpose
Writing for your blog can be a part-time or full-time job. Whether you are paying a professional blog writer or writing the content yourself you want to make sure you get the most out of the resources you have devoted to your blog.
Multi-purposing your blog content is a good way to maximize the value of your efforts. You may not think about blog content as something that can be multi-purposed but it certainly can and likely should be.
Adding Content to Your Blog
The first thing you want to do is add the newly written content to your blog. Google, Yahoo and the other search engines typically give the most value to the first place content is added. You want the most value to be your blog so make sure you post your content there first.
Once you have added the content to your blog you want to wait to confirm it has been indexed by Google, Yahoo and Bing. You do this by doing a search for the title of your blog and seeing if your blog comes up in the search results.
If your blog posting has been indexed you can distribute the posting in other ways including on article distribution websites, social bookmarking sites, social media sites and your own e-mail marketing database.
Content Distribution
Before you begin distributing the content you may want to consider making some simple changes to the content so it is not identical to the content on your blog. You should also consider getting your newly added content licensed with Creative Commons in order to protect yourself from duplicate content issues.
The most important places to distribute your blog content is on social media sites like Facebook, social bookmarking sites like Stumble Upon and article distribution sites like Ezine Articles.
Consider Derivative Works
Using derivative works can eliminate any concerns of having content identical to content that will appear on other web pages. If you distribute derivative versions of your content you eliminate any duplicate content concerns.
Derivative works are similar but not identical to the original content created for your blog. You can change the introductory paragraph, concluding paragraph and some words in each sentence and distribute it without any concern about duplicate content.
Go ahead and multipurpose your blog content. If you do it properly you can make sure you are getting maximum value out of your blog resources.
Multi-purposing your blog content is a good way to maximize the value of your efforts. You may not think about blog content as something that can be multi-purposed but it certainly can and likely should be.
Adding Content to Your Blog
The first thing you want to do is add the newly written content to your blog. Google, Yahoo and the other search engines typically give the most value to the first place content is added. You want the most value to be your blog so make sure you post your content there first.
Once you have added the content to your blog you want to wait to confirm it has been indexed by Google, Yahoo and Bing. You do this by doing a search for the title of your blog and seeing if your blog comes up in the search results.
If your blog posting has been indexed you can distribute the posting in other ways including on article distribution websites, social bookmarking sites, social media sites and your own e-mail marketing database.
Content Distribution
Before you begin distributing the content you may want to consider making some simple changes to the content so it is not identical to the content on your blog. You should also consider getting your newly added content licensed with Creative Commons in order to protect yourself from duplicate content issues.
The most important places to distribute your blog content is on social media sites like Facebook, social bookmarking sites like Stumble Upon and article distribution sites like Ezine Articles.
Consider Derivative Works
Using derivative works can eliminate any concerns of having content identical to content that will appear on other web pages. If you distribute derivative versions of your content you eliminate any duplicate content concerns.
Derivative works are similar but not identical to the original content created for your blog. You can change the introductory paragraph, concluding paragraph and some words in each sentence and distribute it without any concern about duplicate content.
Go ahead and multipurpose your blog content. If you do it properly you can make sure you are getting maximum value out of your blog resources.
Optimizing Websites
Certain things have to be taken care of while optimizing websites. These are very important factors that either make or break the website and have a decisive role to play in the way it functions and operates. These SEO factors that will always find a place within the facility are an integral part of the website optimization campaign that one undergoes. It is these SEO factors that have to be taken very seriously so that websites are handled well and the results they show are the by-product of all the features that were pumped into it. Search engine optimization is at its best with these features driving the campaign forward and instilling the confidence within the system that the website is there to go places.
Efficient link building is one of the first and foremost factors that have to be incorporated duly while optimizing the website. This factor is undoubtedly the kingpin. It ensures that the website has a resource everywhere the link is left and people will find it very easy to reach the website through the link. Internet marketing services also employ link building as one of the integral facets for its ability to attract the attention go huge crowds.
Another factor would be content rewriting. Content plays a big role in website optimization as the strategic keyword placement in it ensures that the content is readable, the website gets a solid placement on the search engine and people find the content decipherable because it remains pertinent to the overall scheme of things. SEO will always remain incomplete in the absence of content. Even internet marketing services stress hard on the content that comes into effect for the very attraction quotient they bring with it.
Targeting forums and opinion pages where the traffic influx is tremendous is a big thing to do. They ensure a high influx of traffic and a great way of bringing in more and more of it. The more comes of it, the better it is. The social networks are an inspirational leeway through which the floodgates can be opened and these social networks succeed in doing exactly that.
These are some of the SEO Services factors that come into the picture when the website has to be taken to task. The earlier that happens, the better it would be for the fact that they always give the response that is expected of them. The factors when coming on board have a terrific effect on the campaign and set the tone for wonderful things to happen. The ultimate aim, that is to see the website at the top of the search engine rankings, is accomplished well and the result too is attained when the website is seen surging towards the top.
Being vigilant will ensure that the results keep flowing in and that all of them are brought into sync well. The website gets optimized and can be seen scaling phenomenal heights over the search engine which will duly result in a lot of business flowing in constantly.
Efficient link building is one of the first and foremost factors that have to be incorporated duly while optimizing the website. This factor is undoubtedly the kingpin. It ensures that the website has a resource everywhere the link is left and people will find it very easy to reach the website through the link. Internet marketing services also employ link building as one of the integral facets for its ability to attract the attention go huge crowds.
Another factor would be content rewriting. Content plays a big role in website optimization as the strategic keyword placement in it ensures that the content is readable, the website gets a solid placement on the search engine and people find the content decipherable because it remains pertinent to the overall scheme of things. SEO will always remain incomplete in the absence of content. Even internet marketing services stress hard on the content that comes into effect for the very attraction quotient they bring with it.
Targeting forums and opinion pages where the traffic influx is tremendous is a big thing to do. They ensure a high influx of traffic and a great way of bringing in more and more of it. The more comes of it, the better it is. The social networks are an inspirational leeway through which the floodgates can be opened and these social networks succeed in doing exactly that.
These are some of the SEO Services factors that come into the picture when the website has to be taken to task. The earlier that happens, the better it would be for the fact that they always give the response that is expected of them. The factors when coming on board have a terrific effect on the campaign and set the tone for wonderful things to happen. The ultimate aim, that is to see the website at the top of the search engine rankings, is accomplished well and the result too is attained when the website is seen surging towards the top.
Being vigilant will ensure that the results keep flowing in and that all of them are brought into sync well. The website gets optimized and can be seen scaling phenomenal heights over the search engine which will duly result in a lot of business flowing in constantly.
Sunday, August 1, 2010
Websites Really
I dislike misnomers, euphemisms, too. I like calling a spade a spade. One of the things that irritate me is the phrase "free website." This irritates me because there is no such thing. True, you can make your own website and not spend any money but doesn't mean it's free.
In the early days of the web, people would put up anything just because they could. Making your own website could be a hobby. Nobody cared if your page consisted nothing but a Garfield background, your birthday, the name of your school and some pictures of your friends. Now, almost two decades later, people are far more sophisticated. Their websites have to reflect who they are and if anyone opened a page that I just described, they will close that window and move on without another glance.
So what does this mean? This means people who are serious about making a website want their sites to generate hits. They want people to come to their websites. Otherwise it's like building a hotel in the middle of the desert and then making sure that no one hears about it. They do this by locking on to what they know, whether consciously or unconsciously, what surfers are looking for: credibility - a hard commodity to find in the anonymous World Wide Web. The surest thing to gain credibility is in the domain name. If the domain name reflects what the person is looking for, the site gains credibility. There is another reason as well: expediency. A specific domain name is short and is easy to remember. But registering domain names costs money; it's the virtual equivalent of leasing space on a commercial lot.
This isn't enough, to generate hits the site also has to generate interest. This means making the website attractive or at the very least easy on the eyes. This may mean hiring a web designer if the builder is not confident of his own skills. People want to go to a site that is easy to navigate and interesting to watch. There are too many distractions, especially on the web, so the site must be able to hold their interest, sometimes that means having a profession touch.
Most importantly, the site needs to stay relevant. It needs to be constantly updated and kept fresh. A site that is not updated is like a boulder at rest: static, unchanging, dull. Even a Facebook or MySpace profile needs to be tended to. While this may not cost any money (unless a webmaster is hired), it does mean a commitment in time and effort, two things that some people cannot afford.
Increase a Site's Speed
Search engine play very important role in deciding the credibility of a website. Many people have different opinions about the search benefits, but in reality a site performance is measured by search engines during the ranking procedure. If there is good speed than you are going to get better results. One way of creating impression in front of visitors is by having zippy website.
There are some sure shot ways to speedup up your site, provided you follow them under professional supervision. Ask the website designer to compress the graphics present on your site. Every site owner wants to post the best of images and have them look appealing. But no matter how beautiful the image or picture is, if you upload it without processing it, it is simply not going to serve the purpose. Instead of posting the image in full-size, you can crop them according to the space to be allotted on the web page and required size. Decide on the resolution likewise based in the manner you want to display it online. For this you need not purchase any expensive image processing software, there are many free web-based graphic editors available online. Use them to your advantage but under the guidance of a professional graphic designer so that right image size is achieved.
Keep the content on your website clear and updated. Maintain the quality of the content, avoid posting the out-dated ones as it would surely bring down your SEO ranking and would decrease the speed of your site. Content comprises of articles, web pages, videos, images, etc. Keep them clear to increase the site's speediness. Improve the website's performance by de-cluttering it.
The website code should be kept clean. CSS- based web coding enables you to code many different files together. These files sometimes tend to get over-loaded with additional mark-up and commentary which result into slower site speed. Even smallest of improvement in coding leads to higher site speed and performance.
All the sites present on internet want to be speedy, this dream can be met easily due to the ever-increasing bandwidth. A site can be made speedy to make it load faster. Consult a good online marketing company who can give right guidance to you. Your site may be requiring certain changes only, which can be known through the internet marketing professional. Friends or relatives who have already gone through this phase can be consulted for effective suggestions and references.
Stock Management
The companies that have to manage stocks, for them inventory management services are very useful. Managing stocks effectively is matter of responsibility and importance for any company. Stocks can be finished, semi-finished or even in form of raw materials. When the stocks volume is huge you need to consider hiring inventory management services which can also reduce the overall maintenance costs and revenues.
Based on your industry and type of product you deal into, the importance of inventory management would vary. Your business nature, volume and values are certain deciding factors. If we see inventory management requirement of different industries differ with each other. You have to take this aspect into account before hiring the services.
There are many companies that have continuous flow of inventories, so they need to manage it all the time. Sometimes they have to hire additional staff or inventory management company to keep goods organized. For wholesalers they have to start this process right from the production of raw materials, whereas for a retailer the process of inventory management starts when the order placement gets started.
If your inventories consists of bigger items, then it is better to decide it before that where you are going to store those items. Industrial machines, automobiles, etc come in this category. We can say that time of inventory management is basically the time slot between the goods production and its final delivery to the customers.
Manual inventory management requires many formalities to be met, documentation and other important paperwork which can be time consuming and tiring. In order to solve these problems companies prefer to install software programs of inventory management.
You many come across free software of inventory management online, but most of the time they are not proper and does not have the required features. A good inventory program successfully keeps the record of total number of items sold and those remaining. Here you need to carry out online research to locate the best possible option of inventory Management Company for your business.
You can purchase this software offline and online both. You can use it on your own and apply it to day-today business functions. If you don't have IT knowledge, then also you can operate it. Companies, whose existing business inventories cannot be managed with present software, can also order for customized inventory management software. You would get the required training from the inventory management company professionals.
Thursday, July 1, 2010
Design Terminologies
When someone wants to buy a logo design for the first time, he may not know some of the words used by logo design companies. Hence, he might wonder what those words mean and which package he should choose. It’s important that you know the terminologies of this industry before you spend a single penny to ensure that you get the right package at the right price. There are not many things that you have to learn, so you don’t have to worry about learning dozens of new terminologies. There are only a few important words that require explanation.
So, let’s now go ahead and discuss what these words are and what they mean:
Logo Concepts
This is most likely the first thing you will see when you check out logo packages. Concepts are basically different ideas of the same logo. Let’s say you order a package with 6 concepts, you will receive 6 concepts of your logo with different ideas or versions. This will allow you to either choose one or mix and match different ideas to finalize your logo. It’s always good to select a package with various concepts to come up with a good looking design. When you will have different ideas in front of you, you know will know which colors will be good and which layout will be better.
Revisions
You will notice either unlimited revisions or a certain number of revisions. It means that after you receive your initial concepts, you will be able to ask the design company to make changes according to your liking. If they offer unlimited revisions, then you may ask for changes as many times as you want. If you select a package with many concepts, the chances are that you will receive unlimited revisions. So, why restrict yourself, when you can get unlimited revisions at no extra cost? Packages with unlimited revisions are highly recommended because they help you create your dream logo according to your exact requirements.
Designers
When you see a package that offers 8 concepts, created by 8 designers, then what does it mean? It means that 8 designers will be involved in your project and each designer will produce one concept, based on your creative brief. This way, you will have 8 different brains working for you. You will see how 8 creative designers will come up with attractive designs for you. You will then be able to take advantage of unlimited revisions by choosing one concept and making as many changes to it as you want.
Delivery Time
If the package says that you will receive your initial concepts in 3 days, then it means you will get them within 3 business days (weekends not included). Also, if you ask for a revision, they might take more time to make changes to your selected concept. For example, they may take 3 to 4 days to deliver the revised concepts. Don’t think that your logo will be revised immediately. It will take sometime. So, it’s better to email them and ask them how long do revisions take.
So, these are just some of the important things you need to know before you order your custom logo design online.
Right Website
When it comes to web design, it’s easy to feel like you’re swimming in a sea of technical specs, industry jargon, and confusing value propositions. Below are some tips to make the whole process a little easier, so you feel more in control of what you want and need.
Define your Websites Objectives
Before you begin researching NZ website design companies, it’s important to think about what you want your website to achieve. Do you want to drive product sales, generate new enquiries, or grow your membership database or mailing list? Having a clear goal in mind before you begin is vital.
Decide on Functionality
Web design selection can be fun, but you also need to think about what functionality your website will need to achieve your objectives. In essence, functionality is what the website needs to “do.” Common functionality options include:
•Content Management System (CMS) – Allows you to update websites yourself
•Image Gallery – Ideal for portfolio /accommodation / association websites
•Online Forms – Good for lead generation / registration / applications
•Secure Members Area
•Discussion Forum – Good for creating online community and getting return visitors
•Ecommerce – Ability to sell products via credit card online
It’s important to keep an open mind and listen to perspective web design companies input on what your site will need, but having some idea of this helps the process run smoothly.
Affordable Website Design Pricing: Know your Budget
Website design pricing begins from cheap, basic DIY website builders, right up to custom sites with intricate structures and complex programming; costing well into six figures. Your budget needs to be realistically aligned with your objectives and functionality. If you need a simple information website, your budget will look quite different than it would for an Online Auction or Social Media website!
The main thing to remember is your website is a marketing investment, and you have to be comfortable that the company you select can provide a return, and help you achieve your objectives, on time, and within budget. It is possible to find affordable web design company who can deliver a really great website design.
Prepare a Web Design Brief
Once you’ve got a good idea of your website objectives, functionality and budget, it’s time to prepare a brief for prospective website design companies. Include in your web design brief:
•What your business does
•Your key points of difference
•Your target market
•Geographic Region your business operates
•Your Current Marketing Mix
•Your Website Objectives
•Your Website design vision
•Your Ideas on Functionality
•Competitor web designs you’re impressed with
Now you really know what you want and need, you should be able to find an affordable website design solution that suits your needs.
123Online offer affordable website design solutions for small and medium New Zealand business. Our website design pricing is listed on our site, with web design packages to meet your needs.
Increase a Site’s Speed
Search engine play very important role in deciding the credibility of a website. Many people have different opinions about the search benefits, but in reality a site performance is measured by search engines during the ranking procedure. If there is good speed than you are going to get better results. One way of creating impression in front of visitors is by having zippy website.
There are some sure shot ways to speedup up your site, provided you follow them under professional supervision. Ask the website designer to compress the graphics present on your site. Every site owner wants to post the best of images and have them look appealing. But no matter how beautiful the image or picture is, if you upload it without processing it, it is simply not going to serve the purpose. Instead of posting the image in full-size, you can crop them according to the space to be allotted on the web page and required size. Decide on the resolution likewise based in the manner you want to display it online. For this you need not purchase any expensive image processing software, there are many free web-based graphic editors available online. Use them to your advantage but under the guidance of a professional graphic designer so that right image size is achieved.
Keep the content on your website clear and updated. Maintain the quality of the content, avoid posting the out-dated ones as it would surely bring down your SEO ranking and would decrease the speed of your site. Content comprises of articles, web pages, videos, images, etc. Keep them clear to increase the site’s speediness. Improve the website’s performance by de-cluttering it.
The website code should be kept clean. CSS- based web coding enables you to code many different files together. These files sometimes tend to get over-loaded with additional mark-up and commentary which result into slower site speed. Even smallest of improvement in coding leads to higher site speed and performance.
All the sites present on internet want to be speedy, this dream can be met easily due to the ever-increasing bandwidth. A site can be made speedy to make it load faster. Consult a good online marketing company who can give right guidance to you. Your site may be requiring certain changes only, which can be known through the internet marketing professional. Friends or relatives who have already gone through this phase can be consulted for effective suggestions and references.
Tuesday, June 1, 2010
Online Business
As Adobe has owned Macromedia, use of flash in websites has increased significantly.
Flash represents the information in more interesting manner enhancing the visual value of a website. Non-stop movie with audio effects creates a dream like sequence online. The use of vector graphics not only improves the functionality of the website, it also helps in getting more number of customers.
Flash movies with proper audio elements that succeed in attracting attention of the visitors stand more chance of leading them to explore other sections of the website. However the length of flash movies should not be very lengthy otherwise boredom may creep in. Animated graphics is also being used in flash movies to generate more effective results. Main advantage of this technology is that, many things that cannot be crafted into words or are complex to explain can be demonstrated through flash designing.
But refrain yourself from excessive use of flash in websites as it would lead to slow loading of sites, also search engines cannot identify flash images for seo purpose.
While designing a website with flash element some points have to be kept in consideration. Like the option to skip should be provided. It is very irritating and boring if everytime a client visits a site has to see the flash presentation. Text in flash movie cannot be read by search engine spiders. However the situation is getting better in some search engines, but also inserts separate text content in HTML text format. This would provide better visibility in search engines and it would get top grades in the design aspect also.
Fix a deadline about creating a flash presentation as it takes longer duration to make it. In case the deadline is short you can first develop the website in HTML and then later add flash elements into it. Use flash when it is really required, and not for the sake of it. Sometimes the site is totally information based where text is more important and flash is not needed or else required in very less amount. So it should only be used when it can add some profit to the website and online business.
Shape up your designing plan in your budget, as flash development is little more expensive compared to plain website design. Flash gives the designers opportunity to use their imagination and creativity in an innovative manner. The trick is to use it sparingly in sites as salt is used in food element to give the taste to it.
Flash represents the information in more interesting manner enhancing the visual value of a website. Non-stop movie with audio effects creates a dream like sequence online. The use of vector graphics not only improves the functionality of the website, it also helps in getting more number of customers.
Flash movies with proper audio elements that succeed in attracting attention of the visitors stand more chance of leading them to explore other sections of the website. However the length of flash movies should not be very lengthy otherwise boredom may creep in. Animated graphics is also being used in flash movies to generate more effective results. Main advantage of this technology is that, many things that cannot be crafted into words or are complex to explain can be demonstrated through flash designing.
But refrain yourself from excessive use of flash in websites as it would lead to slow loading of sites, also search engines cannot identify flash images for seo purpose.
While designing a website with flash element some points have to be kept in consideration. Like the option to skip should be provided. It is very irritating and boring if everytime a client visits a site has to see the flash presentation. Text in flash movie cannot be read by search engine spiders. However the situation is getting better in some search engines, but also inserts separate text content in HTML text format. This would provide better visibility in search engines and it would get top grades in the design aspect also.
Fix a deadline about creating a flash presentation as it takes longer duration to make it. In case the deadline is short you can first develop the website in HTML and then later add flash elements into it. Use flash when it is really required, and not for the sake of it. Sometimes the site is totally information based where text is more important and flash is not needed or else required in very less amount. So it should only be used when it can add some profit to the website and online business.
Shape up your designing plan in your budget, as flash development is little more expensive compared to plain website design. Flash gives the designers opportunity to use their imagination and creativity in an innovative manner. The trick is to use it sparingly in sites as salt is used in food element to give the taste to it.
Logo Redesign
Logos are most important part of any company’s identity. It gives a visual identity to a company, in another word it is a symbolic representative, the sight of which recalls about the brand. This symbol helps in identification of products/services of that particular organization. A logo that is appealing, unique and attractive is also beneficial from business point of view, encouraging outside investment too. Although a lot of insight and time goes into designing a perfect logo for a company, but sometimes the need to change it arises.
Commonly it happens when companies goes through the stage of re-branding which involves logo redesigning too. The reasons for redesigning logo can vary from company to company.
Sometimes companies undergo merger, so their websites need to have a new logo for them. When two or more business entities decide to merge for a common goal, mergers and acquisitions take place. The logo that is re-designed can be done partially making few changes in the existing one, or design an entire new company logo which acts as combined representative of the organizations.
There are times when a particular product or brand reaches the saturation level and stops to give the desired profits. In such cases brand makeover helps, the first step being of course logo redesigning. Generally companies hire logo designing service provider for this work. Survey tells that under performing websites or companies when made use of logo redesigning, gave very good results.
Online market is very dynamic and changing at very fast pace. The rules for success also bound to get affected by it. Logos that initially gave positive gains in past may not yield the same results. Therefore when companies went through changes and introduction of new products/services, logos should also be worked upon. Logo redesigning gives a new public image to a company. However the professional logo designers can guide very well whether you need an entirely new logo or changing or some its elements would do the trick.
Logo redesigning can rectify any errors committed previously that aimed incorrect customers and that gave negative image to the company. Many top companies have witnessed the benefits of it, giving a fresh new look and start to the business. It gives another chance to crimpling companies to re-establish their brands.
If you want to give a new brand identity to your business logo designing is definitely worth for you, provided you take guidance and help from professionally skilled logo designers.
Commonly it happens when companies goes through the stage of re-branding which involves logo redesigning too. The reasons for redesigning logo can vary from company to company.
Sometimes companies undergo merger, so their websites need to have a new logo for them. When two or more business entities decide to merge for a common goal, mergers and acquisitions take place. The logo that is re-designed can be done partially making few changes in the existing one, or design an entire new company logo which acts as combined representative of the organizations.
There are times when a particular product or brand reaches the saturation level and stops to give the desired profits. In such cases brand makeover helps, the first step being of course logo redesigning. Generally companies hire logo designing service provider for this work. Survey tells that under performing websites or companies when made use of logo redesigning, gave very good results.
Online market is very dynamic and changing at very fast pace. The rules for success also bound to get affected by it. Logos that initially gave positive gains in past may not yield the same results. Therefore when companies went through changes and introduction of new products/services, logos should also be worked upon. Logo redesigning gives a new public image to a company. However the professional logo designers can guide very well whether you need an entirely new logo or changing or some its elements would do the trick.
Logo redesigning can rectify any errors committed previously that aimed incorrect customers and that gave negative image to the company. Many top companies have witnessed the benefits of it, giving a fresh new look and start to the business. It gives another chance to crimpling companies to re-establish their brands.
If you want to give a new brand identity to your business logo designing is definitely worth for you, provided you take guidance and help from professionally skilled logo designers.
Programmers in India
DNN Consultants and Skin Developers in India have been there at the helm managing affairs and ensuring that companies looking for affluent web designs get their needs met in the form of enterprising and exilarating DNN Design services. Even the count of these service providers is quite high in India. There are plenty of DNN Skin Developers and Consultants in India working and flourishing with a motto of doing their best so that the client base remains as robust as it ever was. The solutions they provide are exemplary and bereft of any flaw which ensures that the end user to whom these solutions are being deployed goes onto receive the best that is available. The solutions provided by these portals range from commercial portals to publishing websites and corporate applications to a customized intranet.
The programmers ensure that the solutions that get delivered in the end have that charisma and the enterprise in them to show the effect that is required of them and also to deliver everything that is expected of them. The bigger, the better as they say and this motto is justified to the hilt by the DNN programmers operating out of India ensuring that the ambition of delivering the best of services is always fulfilled. The features create facility for administrators to exercise authority and control over various other facets as the open code feature supports all of this. Most importantly, the skins that are incorporated into the system need to have that flexibility and dexterity to see things through. The skins ensure that the website is completely draped with the sensibilities of the business and reflect all the business ethics in the right way. The modules also do the same thing and always reflect the business ethics of the enterprise. In fact, they categorically get planned in the same manner.
Custom Skins are also served by the programmers providing these services here in India. DNN Skin Developers and Consultants in India provide the best of solutions to organizations across the world and ensure that they are catered to with applications that add more flexibility to their existing system and make it more streamlined. DNN developers and consultants in India work on the most advanced systems and platforms that render their clients an advantage in terms of usability and performance and ensure that all necessary features are incorporated that would take the business to greater heights.
The consultants apply all state of the art methodologies to make the applications innovative, usable and inventive. Indian Consultants dealing in DNN based solutions can be approached and it is assured that the organization hiring their services will be catered with the finest solutions. The Indian service providers ensure that the companies they work for and ally with get the best out of the lot and get such services which suffice for their professional needs and requirements. Bank on the services to provide the best of solutions and to ensure that the problems are addressed and catered to well.
The programmers ensure that the solutions that get delivered in the end have that charisma and the enterprise in them to show the effect that is required of them and also to deliver everything that is expected of them. The bigger, the better as they say and this motto is justified to the hilt by the DNN programmers operating out of India ensuring that the ambition of delivering the best of services is always fulfilled. The features create facility for administrators to exercise authority and control over various other facets as the open code feature supports all of this. Most importantly, the skins that are incorporated into the system need to have that flexibility and dexterity to see things through. The skins ensure that the website is completely draped with the sensibilities of the business and reflect all the business ethics in the right way. The modules also do the same thing and always reflect the business ethics of the enterprise. In fact, they categorically get planned in the same manner.
Custom Skins are also served by the programmers providing these services here in India. DNN Skin Developers and Consultants in India provide the best of solutions to organizations across the world and ensure that they are catered to with applications that add more flexibility to their existing system and make it more streamlined. DNN developers and consultants in India work on the most advanced systems and platforms that render their clients an advantage in terms of usability and performance and ensure that all necessary features are incorporated that would take the business to greater heights.
The consultants apply all state of the art methodologies to make the applications innovative, usable and inventive. Indian Consultants dealing in DNN based solutions can be approached and it is assured that the organization hiring their services will be catered with the finest solutions. The Indian service providers ensure that the companies they work for and ally with get the best out of the lot and get such services which suffice for their professional needs and requirements. Bank on the services to provide the best of solutions and to ensure that the problems are addressed and catered to well.
Wednesday, March 31, 2010
Web Development
Designs have fascinated mankind since the beginning. Be it on clothes as fashion designing, walls as paintings, paper as sketches, or anywhere as anything, designing conveys the imagination in both its wildest and sincerest moods, immaculately. Indeed, designing is indefatigable expression of ours, which will not perish until we.
With the advent of Internet, designing has entered into a marital alliance with the web this time, which seems not to be divorced too soon. So, it’s now known by the term, ‘web designing’. Strange, but true, designing could not have thought ever to be addressed by the term, Web Designing. Today, web designing is the term, which dominates the popular interpretation of designing, as the moment we say, designing, people take it as web designing. It might seem ambiguous but that’s what’s hot these days.
But what exactly do we mean by the term, Web Design? Let us grasp its literal meaning first before going through its various associative terms and those terms, which have been born out of this term.
Web design, as it technically means, is the skill where one creates presentations of content, delivered to an end-user through the World Wide Web. The channels involved in the process of communications include the Web browser or other Web-enabled software like Internet television clients, micro blogging clients and RSS readers.
Now let us move to the other dimensions of web designing, as what it has resulted in to, or the birth of other similar terms, which has been born out of web designing. In the first instance, web designing has given birth to web development as well. The terms may seem interchangeable, however, they aren’t. Web development means the process whereby one makes the website including designing and development of that website and that’s where web development incorporates the terms, web designing and web development. Since the process of web design and development is rampant in India, there have erupted many companies, known by the term, Web Development India. Now that’s where you can outsource web design and web development work anytime, as India offers excellent web designers and developers at your disposal. There is no dearth of cheap web design and development work being assigned to India after wed design and development got popularity. Now, that’s interesting as India gears for entering in the 21st century with élan.
With the advent of Internet, designing has entered into a marital alliance with the web this time, which seems not to be divorced too soon. So, it’s now known by the term, ‘web designing’. Strange, but true, designing could not have thought ever to be addressed by the term, Web Designing. Today, web designing is the term, which dominates the popular interpretation of designing, as the moment we say, designing, people take it as web designing. It might seem ambiguous but that’s what’s hot these days.
But what exactly do we mean by the term, Web Design? Let us grasp its literal meaning first before going through its various associative terms and those terms, which have been born out of this term.
Web design, as it technically means, is the skill where one creates presentations of content, delivered to an end-user through the World Wide Web. The channels involved in the process of communications include the Web browser or other Web-enabled software like Internet television clients, micro blogging clients and RSS readers.
Now let us move to the other dimensions of web designing, as what it has resulted in to, or the birth of other similar terms, which has been born out of web designing. In the first instance, web designing has given birth to web development as well. The terms may seem interchangeable, however, they aren’t. Web development means the process whereby one makes the website including designing and development of that website and that’s where web development incorporates the terms, web designing and web development. Since the process of web design and development is rampant in India, there have erupted many companies, known by the term, Web Development India. Now that’s where you can outsource web design and web development work anytime, as India offers excellent web designers and developers at your disposal. There is no dearth of cheap web design and development work being assigned to India after wed design and development got popularity. Now, that’s interesting as India gears for entering in the 21st century with élan.
AuroraFlash Builder
After making a long way in web design and development our team decided to make something really useful and absolutely free – please welcome free flash site builder from AuroraFlash.
This product is aimed to help people starting their business or just creating personal home page for fun. We know that good online start can be a real challenge, especially if you are on tight budget . That’s why we created a powerful and professional tool allowing any inexperienced web surfer create stunning flash site without any difficulties. No special skills required, no additional software needed as well. All you need is simple and intuitive Aurora Desktop application which comes absolutely free of charge, as well as all flash templates, design layouts, additional graphics libraries and updates. We are non profit open source project and our main goal is changing the standards of web design.
So what actually you get when you download free flash creator AuroraFlash? You get a visual interface allowing to create flexible xml flash websites based on one of the designs included in the application. After defining the general look and feel of your site you create the structure of pages. When the structure is ready you can assign one of content layouts to every page, add external links, create menu. It’s really easy and can be done through WYSIWYG editor.
Due to the fact that we provide source files to 3rd party developers we are planning to have large collection of flash template designs, content layouts, flash widgets, interactive backgrounds and intro pages. Every user of our software have full and unlimited access to all graphics libraries and design elements.
Our free site builder can be used by small and middle business companies, private individuals, photographers, artists and other people willing to share their files online.
The websites created by AuroraFlash builder are truly flexible, you can always add new pages, integrate new layouts and widgets, share your photos, videos, zip files and so on and so forth.
Besides that we created flash site builder with a though of search engine optimization. Every single page have its own URL(deep linking) and page title. Now you can promote your flash websites on the net, they become much more SEO friendly.
This product is aimed to help people starting their business or just creating personal home page for fun. We know that good online start can be a real challenge, especially if you are on tight budget . That’s why we created a powerful and professional tool allowing any inexperienced web surfer create stunning flash site without any difficulties. No special skills required, no additional software needed as well. All you need is simple and intuitive Aurora Desktop application which comes absolutely free of charge, as well as all flash templates, design layouts, additional graphics libraries and updates. We are non profit open source project and our main goal is changing the standards of web design.
So what actually you get when you download free flash creator AuroraFlash? You get a visual interface allowing to create flexible xml flash websites based on one of the designs included in the application. After defining the general look and feel of your site you create the structure of pages. When the structure is ready you can assign one of content layouts to every page, add external links, create menu. It’s really easy and can be done through WYSIWYG editor.
Due to the fact that we provide source files to 3rd party developers we are planning to have large collection of flash template designs, content layouts, flash widgets, interactive backgrounds and intro pages. Every user of our software have full and unlimited access to all graphics libraries and design elements.
Our free site builder can be used by small and middle business companies, private individuals, photographers, artists and other people willing to share their files online.
The websites created by AuroraFlash builder are truly flexible, you can always add new pages, integrate new layouts and widgets, share your photos, videos, zip files and so on and so forth.
Besides that we created flash site builder with a though of search engine optimization. Every single page have its own URL(deep linking) and page title. Now you can promote your flash websites on the net, they become much more SEO friendly.
Web Based Applications
The World Wide Web (WWW) has changed how today's businesses communicate. WWW is not only used to get and disseminate information but now is also employed as a tool for performance. Today's websites are not just static pages but interactive tools that enhance your business capabilities in real time. These responsive sites are powered by the web-applications that are capable of responding and interacting with the user and allow skimming the information that is relevant and is up to date. To be more precise, a web- application is the one that uses a website as a front end and you can access this website viz application from any computer connected to the Internet. The application is delivered to users from a web server.
The most common web application you must be using almost everyday is an e-mail like hotmail, yahoo etc. Other web-application that are used frequently to interact with clients, partners and other businesses are:
Customer Relationship Management
End-to-end web based recruitment
Online customer support software
Online data collection, analysis and reporting
Online quote software
Online product database development
Online ordering systems
Personalization of web page content
SMS messaging integration
Secure client areas
Secure areas to allow collaboration with business partners
Web Content Management Systems
Strategic Advantages of a Web Based Application
Web-based applications are all about convenience and getting the combined power of desktop and server applications with the accessibility of 24 hrs, anywhere and anytime. Let's see how they become the most strategic business tools:
No Installation and Maintenance of the Software: These web applications run on a web server, which you can access through the Internet. You don't have the hassles of installing and configuring a program. So, one does not need to worry about the maintenance and troubleshooting or on heavy backups on the disk space.
Cost Effective: Since you are running the program from someone else's computer and no license and space management on your disk is required, so save heavily.
Latest Updates Available: Since someone else is hosting the program and maintaining it remotely for you, whenever there are latest updates you just need to click on your web browser as usual and avail the latest features of a web application.
Readily Available Data: To access your data you just need to be connected to the Internet through your PC, which is no more a novelty. So, wherever you are, you can get connected your data anytime. So the accessibility to your data is 24x7.
Multiple Platforms: Almost all the web application are suitable for every web browser like Internet Explorer, Netscape etc or whichever operating system you have on your PC. The web application will always look and function uniformly.
The most common web application you must be using almost everyday is an e-mail like hotmail, yahoo etc. Other web-application that are used frequently to interact with clients, partners and other businesses are:
Customer Relationship Management
End-to-end web based recruitment
Online customer support software
Online data collection, analysis and reporting
Online quote software
Online product database development
Online ordering systems
Personalization of web page content
SMS messaging integration
Secure client areas
Secure areas to allow collaboration with business partners
Web Content Management Systems
Strategic Advantages of a Web Based Application
Web-based applications are all about convenience and getting the combined power of desktop and server applications with the accessibility of 24 hrs, anywhere and anytime. Let's see how they become the most strategic business tools:
No Installation and Maintenance of the Software: These web applications run on a web server, which you can access through the Internet. You don't have the hassles of installing and configuring a program. So, one does not need to worry about the maintenance and troubleshooting or on heavy backups on the disk space.
Cost Effective: Since you are running the program from someone else's computer and no license and space management on your disk is required, so save heavily.
Latest Updates Available: Since someone else is hosting the program and maintaining it remotely for you, whenever there are latest updates you just need to click on your web browser as usual and avail the latest features of a web application.
Readily Available Data: To access your data you just need to be connected to the Internet through your PC, which is no more a novelty. So, wherever you are, you can get connected your data anytime. So the accessibility to your data is 24x7.
Multiple Platforms: Almost all the web application are suitable for every web browser like Internet Explorer, Netscape etc or whichever operating system you have on your PC. The web application will always look and function uniformly.
E-Commerce Solution
Today enterprises have different models to choose from when it comes to implementing e-commerce solutions. The choices vary from a buy model, a build model, a hosted build model or an SaaS model, better know as a software service model. For small to medium sized organizations, and for non-profit organizations the choices are quite often more limited to either an open source hosted model or an fits-all SaaS solution.
I will elaborate on each of these models and develop their pros and cons, and also develop the levels of skills you need within the enterprise to implement these delivery models.
When you are evaluating models and vendors within the different models, it is important to first have a solid look at your requirements, your budget, the level of risk you want to take and also your IT skills altogether.
It is also in a first instance more important to evaluate what model is best suited for your enterprise or organization, and then choose a suitable vendor within this model, and surely not the way around.
I will cover 4 delivery models and elaborate on their pros and cons:
The first delivery model is the buy model, whereas the customer is actually buying an e-commerce software and buying the licensed software that goes with it.
A licensed software is usually Feature-rich, is robust and well tested and has some pre built integration tools available. There is a continuous investment done by the vendor on new features and enhancements, although they might come at a steep additional cost to the purchase price.
Your time to market will be relatively slow, but faster then the build model, which will be discussed later. Most likely there will be sufficient system integrators and developers available to help you with all integrations with needed with internal systems.
On the negative site of the buying model, you have:
the difficulty of choosing the right product for your requirements. Quite often you end up with a software that you only use half of a quarter, but you of course pay for the entire application
most of the software's are stand alone and difficult to integrate with existing systems
future enhancements and updates might not be useful for your particular needs
it will always be an expensive solution compared to the hosted or SaaS solutions
the IT skills required to implement the solution might not be in house, so your cost will be augmented
your switching cost is very high, so your risk will be higher then with other models
and last this is not a fits-all solution as you will need to host the software in your own or in a hosted data center.
The second delivery model is the build model, whereas the customer is building its own e-commerce application in-house and integrating this with the existing ERM, CRM and other applications.
In favor of this model are: you can build exactly what you need, you can take full advantage of your internal systems and your internal IT competencies, you can be unique in the marketplace with a unique solution, and you can tie all your e-commerce channels to market together in one system that fits it all for you.
The minors of this model are:
it's a risky and expensive model, which is using highly competent and skilled staff at a high opportunity cost and with a risk of losing these assets to companies for which IT is a core competency, not an add-on business.
Time to market can be long and even too long as you want to build a completely integrated and unique system
cost of maintenance and upgrade could be become prohibitive, as you need to employ the same skilled people as the ones who build the system
build solution can become obsolete, technology wise as the project needs to stick to its technology choices for too long to justify a return on investment
The third delivery model is a platform model, that is a kind of hybrid between buying a software license and building an own platform. This is the open source world, whereby there is a platform that can be designed and enhanced by an internal IT team, system integrators or vendors that are familiar with the open source platform. The source code is available, API are developed and services are to a certain extend reusable and you have a community of developers readily available to give you a hand. There is the flexibility of ready made volumes that if needed can be adapted to your needs, and existing applications can be integrated more easily then within the build model.
Although this model is relatively risk free and easy to control budget wise, it still requires a solid IT skills sets, ideally internally or sourced through a vendor that has good knowledge of the open source platform and the internal e-commerce requirements. It will overall cost more time to implement then a straightforward SaaS model, described hereafter.
The fourth and by far the model that has the most appeal and traction lately is the SaaS model, whereby the E-commerce application is sold as a service and whereby the software is provided to you as a one-size fit-all solution.
There is first no customization needed, as everything is out-of-the-box and all data input can be done via a standard browser and Internet connection.
Your time to market can be counted in days, not weeks and certainly not months. Whatever your input is, can be in your e-commerce application almost immediately.
There is literally no upfront cost and there is no scaling issue, as the application will scale with the growth of your e-commerce application.
Updates and upgrades are part of the contract and included in the monthly or yearly service fee, so no extra hidden cost for that.
There is no hardware investment needed, as the service is hosted on the servers of the software vendor.
And most importantly, you do need to have an IT staff to run your e-commerce application, you can leave it in the hands of the business people making commercial decision, not technical decisions.
There are very few negatives for the SaaS model, but a few objections could come from:
customers that have security issues as they share a platform with other customers
the pace of innovation and new features that is not fitting with certain customer's requirements
difficulty of integration, although the application can sit alongside other web applications.
I will elaborate on each of these models and develop their pros and cons, and also develop the levels of skills you need within the enterprise to implement these delivery models.
When you are evaluating models and vendors within the different models, it is important to first have a solid look at your requirements, your budget, the level of risk you want to take and also your IT skills altogether.
It is also in a first instance more important to evaluate what model is best suited for your enterprise or organization, and then choose a suitable vendor within this model, and surely not the way around.
I will cover 4 delivery models and elaborate on their pros and cons:
The first delivery model is the buy model, whereas the customer is actually buying an e-commerce software and buying the licensed software that goes with it.
A licensed software is usually Feature-rich, is robust and well tested and has some pre built integration tools available. There is a continuous investment done by the vendor on new features and enhancements, although they might come at a steep additional cost to the purchase price.
Your time to market will be relatively slow, but faster then the build model, which will be discussed later. Most likely there will be sufficient system integrators and developers available to help you with all integrations with needed with internal systems.
On the negative site of the buying model, you have:
the difficulty of choosing the right product for your requirements. Quite often you end up with a software that you only use half of a quarter, but you of course pay for the entire application
most of the software's are stand alone and difficult to integrate with existing systems
future enhancements and updates might not be useful for your particular needs
it will always be an expensive solution compared to the hosted or SaaS solutions
the IT skills required to implement the solution might not be in house, so your cost will be augmented
your switching cost is very high, so your risk will be higher then with other models
and last this is not a fits-all solution as you will need to host the software in your own or in a hosted data center.
The second delivery model is the build model, whereas the customer is building its own e-commerce application in-house and integrating this with the existing ERM, CRM and other applications.
In favor of this model are: you can build exactly what you need, you can take full advantage of your internal systems and your internal IT competencies, you can be unique in the marketplace with a unique solution, and you can tie all your e-commerce channels to market together in one system that fits it all for you.
The minors of this model are:
it's a risky and expensive model, which is using highly competent and skilled staff at a high opportunity cost and with a risk of losing these assets to companies for which IT is a core competency, not an add-on business.
Time to market can be long and even too long as you want to build a completely integrated and unique system
cost of maintenance and upgrade could be become prohibitive, as you need to employ the same skilled people as the ones who build the system
build solution can become obsolete, technology wise as the project needs to stick to its technology choices for too long to justify a return on investment
The third delivery model is a platform model, that is a kind of hybrid between buying a software license and building an own platform. This is the open source world, whereby there is a platform that can be designed and enhanced by an internal IT team, system integrators or vendors that are familiar with the open source platform. The source code is available, API are developed and services are to a certain extend reusable and you have a community of developers readily available to give you a hand. There is the flexibility of ready made volumes that if needed can be adapted to your needs, and existing applications can be integrated more easily then within the build model.
Although this model is relatively risk free and easy to control budget wise, it still requires a solid IT skills sets, ideally internally or sourced through a vendor that has good knowledge of the open source platform and the internal e-commerce requirements. It will overall cost more time to implement then a straightforward SaaS model, described hereafter.
The fourth and by far the model that has the most appeal and traction lately is the SaaS model, whereby the E-commerce application is sold as a service and whereby the software is provided to you as a one-size fit-all solution.
There is first no customization needed, as everything is out-of-the-box and all data input can be done via a standard browser and Internet connection.
Your time to market can be counted in days, not weeks and certainly not months. Whatever your input is, can be in your e-commerce application almost immediately.
There is literally no upfront cost and there is no scaling issue, as the application will scale with the growth of your e-commerce application.
Updates and upgrades are part of the contract and included in the monthly or yearly service fee, so no extra hidden cost for that.
There is no hardware investment needed, as the service is hosted on the servers of the software vendor.
And most importantly, you do need to have an IT staff to run your e-commerce application, you can leave it in the hands of the business people making commercial decision, not technical decisions.
There are very few negatives for the SaaS model, but a few objections could come from:
customers that have security issues as they share a platform with other customers
the pace of innovation and new features that is not fitting with certain customer's requirements
difficulty of integration, although the application can sit alongside other web applications.
Google AdWords
Google has just updated its Adwords editor to include the columns Conv. (1-per-click), Conv. Rate (1-per-click), Cost/Conv. (1-per-click) and Conv. (many-per-click), Conv. Rate (many-per-click), Cost/Conv. (many-per-click).
For those who haven’t tried the new Google AdWords interface, 1-per-click and many-per-click are Adwords’ new conversion metrics.
Conversions (many-per-click) count a conversion every time a conversion is made within 30 days following an AdWords ad click. Conversions (many-per-click) will count multiple conversions per click. These metrics are useful for measuring conversions that are valuable every time they happen (e.g. e-commerce transactions).
Conversions (1-per-click) count a conversion for every AdWords ad click resulting in a conversion within 30 days. This means if more than one conversion happens following a single ad click, conversions after the first will not count. Conversions (1-per-click) count a conversion for every AdWords ad click resulting in a conversion within 30 days. This means if more than one conversion happens following a single ad click, conversions after the first will not count (e.g. leads).
It’s a good idea to make sure your conversion tracking code is properly setup before you start taking advantages of these metrics. Ideally speaking, there should always be more many-per-click conversions than 1-per-click conversion, if not equal, but there shouldn’t be a huge difference between the two numbers. Depending on the particular industry you are in, the difference can vary. For a typical e-commerce retail website, the difference should be around the %30 range. I’m not saying it’s impossible, but if the number of many-per-click conversions is close to double the number of 1-per-click conversions, then it’s worth digging further. The last thing you would want to do in PPC world is making decisions on the wrong sets of data.
For those who haven’t tried the new Google AdWords interface, 1-per-click and many-per-click are Adwords’ new conversion metrics.
Conversions (many-per-click) count a conversion every time a conversion is made within 30 days following an AdWords ad click. Conversions (many-per-click) will count multiple conversions per click. These metrics are useful for measuring conversions that are valuable every time they happen (e.g. e-commerce transactions).
Conversions (1-per-click) count a conversion for every AdWords ad click resulting in a conversion within 30 days. This means if more than one conversion happens following a single ad click, conversions after the first will not count. Conversions (1-per-click) count a conversion for every AdWords ad click resulting in a conversion within 30 days. This means if more than one conversion happens following a single ad click, conversions after the first will not count (e.g. leads).
It’s a good idea to make sure your conversion tracking code is properly setup before you start taking advantages of these metrics. Ideally speaking, there should always be more many-per-click conversions than 1-per-click conversion, if not equal, but there shouldn’t be a huge difference between the two numbers. Depending on the particular industry you are in, the difference can vary. For a typical e-commerce retail website, the difference should be around the %30 range. I’m not saying it’s impossible, but if the number of many-per-click conversions is close to double the number of 1-per-click conversions, then it’s worth digging further. The last thing you would want to do in PPC world is making decisions on the wrong sets of data.
Software Development
While some enjoy large cost cuts through outsourcing software development offshore, for others it’s a nightmare. Offshore software development is no doubt a trump card to race your competitors but one should know to play it right in order to reap the best. Always remember that you are not out to “get the cheapest” but to “get what you want at the best price.” Here are few handy rules you must follow to keep your offshore software development project in place:
RULE 1: Work out what you exactly want:
It is very important to detail your requirements while outsourcing your project offshore. Just remember that you cannot communicate a vague idea and then shape it through the process. It does not matter if you are a technical person or not you can at least work out the functionality and features that you want your project to have. You can even try look for similar websites or software to present as an example. Provide as much detailing as you can starting from color, design, look to the minutest trait you want it to have. Knowing what you want helps in clear communication of idea and it also provides you grounds while negotiating cost and timelines. Furthermore it also helps the development party to provide you with quicker and more exact quotes when the scope of your work is clearly defined.
RULE 2: First hand documentation:
After you have figured out all your requirements the next thing to do is documentation. Most small and medium companies ignore documentation and communicate the requirements through emails, IMs or phone. This is a wrong practice. No matter how small and obvious the work is it is always good to have a first hand documentation done by you before the other party does it for you. To make the documentation more organized and traceable you can segment the work on the basis of scope, features and/or timeline. If you have certain technical considerations then mention them clearly in a separate segment. Offshore software projects always need timely monitoring and proper management in-house and documentation is the first step to it.
RULE 3: Do your home work right:
The very motive of opting offshore software development is the cost variance. It is not always required to play safe by choosing the big brands because then you are not looking at great savings. You can get quality work at good price if you are ready to explore the marketplace and do a bit of homework. Firstly, categorize your work on the basis of technology, field or functionality. Start searching web, bidding portals and job hiring sites for companies with experience in similar technology or domain. For short-listing the companies you can start from the portfolio listed on their websites and credentials to judge company standing. It is always good to seek the listed clients for a reference check.
RULE 4: Seek Different people:
As you are done with listing prospective companies you start approaching them for quotes. Established and professional companies usually sent a well defined proposal including technical architecture, functional specifications and a payment plan with project timelines. You should use this as a base to compare the cost and the offerings. One can easily judge the level of experience and sincerity through the document itself. Don’t get tempted by the cheapest but try to figure out the best deal out of it.
RULE 5: Terms and conditions are important:
Before allotting work to a certain company it is very essential to clarify terms and conditions they propose and also set few on your side. See what terms and conditions a company follows regarding payment and delivery. You can also define few by yourself to ensure on-time delivery. For example you can set penalty charges for late delivery. You can also include meeting time slabs and review schedules to make it even more defined.
RULE 6: Timely Monitoring:
Lastly you need to do timely monitoring to ensure that the benchmarks are being met. Make sure communications are clear and timely and all the requisites are presented as and when required. Follow the practice of directing all the mails and conversations to a single person to avoid miscommunication.
Offshore software development is not as daunting as it is made out to be all one needs to do is practice it right and do a good research before jumping into it.
RULE 1: Work out what you exactly want:
It is very important to detail your requirements while outsourcing your project offshore. Just remember that you cannot communicate a vague idea and then shape it through the process. It does not matter if you are a technical person or not you can at least work out the functionality and features that you want your project to have. You can even try look for similar websites or software to present as an example. Provide as much detailing as you can starting from color, design, look to the minutest trait you want it to have. Knowing what you want helps in clear communication of idea and it also provides you grounds while negotiating cost and timelines. Furthermore it also helps the development party to provide you with quicker and more exact quotes when the scope of your work is clearly defined.
RULE 2: First hand documentation:
After you have figured out all your requirements the next thing to do is documentation. Most small and medium companies ignore documentation and communicate the requirements through emails, IMs or phone. This is a wrong practice. No matter how small and obvious the work is it is always good to have a first hand documentation done by you before the other party does it for you. To make the documentation more organized and traceable you can segment the work on the basis of scope, features and/or timeline. If you have certain technical considerations then mention them clearly in a separate segment. Offshore software projects always need timely monitoring and proper management in-house and documentation is the first step to it.
RULE 3: Do your home work right:
The very motive of opting offshore software development is the cost variance. It is not always required to play safe by choosing the big brands because then you are not looking at great savings. You can get quality work at good price if you are ready to explore the marketplace and do a bit of homework. Firstly, categorize your work on the basis of technology, field or functionality. Start searching web, bidding portals and job hiring sites for companies with experience in similar technology or domain. For short-listing the companies you can start from the portfolio listed on their websites and credentials to judge company standing. It is always good to seek the listed clients for a reference check.
RULE 4: Seek Different people:
As you are done with listing prospective companies you start approaching them for quotes. Established and professional companies usually sent a well defined proposal including technical architecture, functional specifications and a payment plan with project timelines. You should use this as a base to compare the cost and the offerings. One can easily judge the level of experience and sincerity through the document itself. Don’t get tempted by the cheapest but try to figure out the best deal out of it.
RULE 5: Terms and conditions are important:
Before allotting work to a certain company it is very essential to clarify terms and conditions they propose and also set few on your side. See what terms and conditions a company follows regarding payment and delivery. You can also define few by yourself to ensure on-time delivery. For example you can set penalty charges for late delivery. You can also include meeting time slabs and review schedules to make it even more defined.
RULE 6: Timely Monitoring:
Lastly you need to do timely monitoring to ensure that the benchmarks are being met. Make sure communications are clear and timely and all the requisites are presented as and when required. Follow the practice of directing all the mails and conversations to a single person to avoid miscommunication.
Offshore software development is not as daunting as it is made out to be all one needs to do is practice it right and do a good research before jumping into it.
Costs in Half
Whether your company is large or small, when leasing an office space, you can have some sort of feeling that you and your business are important and successful.
This is not a bad thing at all and believe me, I understand this concept very well. We at Vancouver Web Design and SEO also felt that having a nice office for clients new and existing to come to would help with being able to close deals and increase sales. How wrong we were.
Here's the deal...
I found as most businesses these days with the economy being what it is, that customers (paying customers that is) were becoming harder and more costly to find. I had to spend more money on hiring and training more sales associates, do more advertising, our office rent and utilities costs were going up every year substantially, and the list goes on. All this just to bring in new clients which had less money in their budgets to spend than in the hay days gone by.
So, What Did We Do?
In a nutshell, we moved out of our offices. That's right. After much deliberation and talking with our employees, we all agreed. In order to keep building the business we had to cut expenses, lower our overhead and increase our bottom line...Profits!
We accomplished this by ending our office lease which immediately cut our business expenses in more than half. This alone enabled us to offer existing clients and new clients alike, much reduced rates on our services. We were able to cut our rates in half to be exact. It doesn't get much simpler than that. We have increased our ROI more than 2x's and at the same time decreased our business overhead by half. Funny how that works isn't it.
Ok...So What Did We Do With Our Staff and Employees?
Over the years, we would allow for example someone with disabilities, a pregnant office staff, an employee with a very sick spouse or family member to take care of the option of working from their home.
This seemed to work very well and our staff and employees were thankful and pleased that we would offer this option for those times when it was difficult for them to come to the office for extended periods of time yet they couldn't afford time off.
Since this had worked so well in the past, we decided to take this idea to a whole new level...close the office and place all our staff and employees in their own home offices and let me tell you...this worked brilliantly.
Bottom line, everyone is happy, working, and business is growing in leaps and bounds.
If you have any details or stories of how you are saving money, cutting costs yet increasing your business profits, please pass your story along to me and I will add it to our news and articles page on oor website.
This is not a bad thing at all and believe me, I understand this concept very well. We at Vancouver Web Design and SEO also felt that having a nice office for clients new and existing to come to would help with being able to close deals and increase sales. How wrong we were.
Here's the deal...
I found as most businesses these days with the economy being what it is, that customers (paying customers that is) were becoming harder and more costly to find. I had to spend more money on hiring and training more sales associates, do more advertising, our office rent and utilities costs were going up every year substantially, and the list goes on. All this just to bring in new clients which had less money in their budgets to spend than in the hay days gone by.
So, What Did We Do?
In a nutshell, we moved out of our offices. That's right. After much deliberation and talking with our employees, we all agreed. In order to keep building the business we had to cut expenses, lower our overhead and increase our bottom line...Profits!
We accomplished this by ending our office lease which immediately cut our business expenses in more than half. This alone enabled us to offer existing clients and new clients alike, much reduced rates on our services. We were able to cut our rates in half to be exact. It doesn't get much simpler than that. We have increased our ROI more than 2x's and at the same time decreased our business overhead by half. Funny how that works isn't it.
Ok...So What Did We Do With Our Staff and Employees?
Over the years, we would allow for example someone with disabilities, a pregnant office staff, an employee with a very sick spouse or family member to take care of the option of working from their home.
This seemed to work very well and our staff and employees were thankful and pleased that we would offer this option for those times when it was difficult for them to come to the office for extended periods of time yet they couldn't afford time off.
Since this had worked so well in the past, we decided to take this idea to a whole new level...close the office and place all our staff and employees in their own home offices and let me tell you...this worked brilliantly.
Bottom line, everyone is happy, working, and business is growing in leaps and bounds.
If you have any details or stories of how you are saving money, cutting costs yet increasing your business profits, please pass your story along to me and I will add it to our news and articles page on oor website.
Web Design Company
There are many ways that a web design company can help you improve your online image. They can completely redesign the look and feel of your site, repair problems you may have, and even write appropriate content that is interesting for the users.
You may not realize it but your company may have a bad image by the way the sites looks and feels. Poor content that is incorrect with errors could cause you to lose credibility. You can lose credibility by bad functionality and more.
A web design company will look at your site and give you a list of problems that need to be repaired on your site. They may even determine you need to completely redesign your site. They can fix your image and change the way you are viewed with the entire Internet community. A complete overhaul of your company image may be exactly what the company needs.
You may have content on your site that doesn't work well. It may have improper keywords that cause the site to be pulled up on products and services that you don't even offer. The last thing you want to happen is for your site to pull up on irrelevant searches. A web design company can determine where you are pulling up and why. In addition, a design firm can help with the content by creating content that is interesting for the users that visit a site. You want content that is interesting but useful for the visitors. It is common for visitors to return to sites they find useful. They will even bookmark the site and make it a favorite place.
A web design company can also change a company image by repairing problematic web pages. Some businesses have a ton of traffic but the functionality on the site is poor. Users may be unable to make purchases when they want to and the company fails due to issues like this. It is common for an online business to fail if they are unaware of functionality problems.
A web design company can give a company a complete overhaul on their image. They can do many different things but credibility is very important when you want to have returning visitors. The company can improve functionality with problematic pages. They can write content that is useful and interesting which works by bringing the visitors back for more and give you a complete overhaul.
You may not realize it but your company may have a bad image by the way the sites looks and feels. Poor content that is incorrect with errors could cause you to lose credibility. You can lose credibility by bad functionality and more.
A web design company will look at your site and give you a list of problems that need to be repaired on your site. They may even determine you need to completely redesign your site. They can fix your image and change the way you are viewed with the entire Internet community. A complete overhaul of your company image may be exactly what the company needs.
You may have content on your site that doesn't work well. It may have improper keywords that cause the site to be pulled up on products and services that you don't even offer. The last thing you want to happen is for your site to pull up on irrelevant searches. A web design company can determine where you are pulling up and why. In addition, a design firm can help with the content by creating content that is interesting for the users that visit a site. You want content that is interesting but useful for the visitors. It is common for visitors to return to sites they find useful. They will even bookmark the site and make it a favorite place.
A web design company can also change a company image by repairing problematic web pages. Some businesses have a ton of traffic but the functionality on the site is poor. Users may be unable to make purchases when they want to and the company fails due to issues like this. It is common for an online business to fail if they are unaware of functionality problems.
A web design company can give a company a complete overhaul on their image. They can do many different things but credibility is very important when you want to have returning visitors. The company can improve functionality with problematic pages. They can write content that is useful and interesting which works by bringing the visitors back for more and give you a complete overhaul.
Development Business
There are so many websites on the worldwide web so you need to pick the right website if you wish to be successful in online business. You can begin with a website about: a social, forum, video, subscription service, news, blog, personal, membership, social networking, travel, gambling, wedding, music, or even a community website. To start an online business to generate revenue and be profitable, all depends on your fingertips. Moreover, to "launch a website" you need to have business ideas to implement your plan. Working from home to start an online business is a cheap way to make money on the internet.
How to Launch
How do you launch a website? Find a website with rich and useful information that looks like similar to what you have planned and learn from others who have a website. Finding the right .com, .org, .biz, or .net is the first step to launch a website. You can start an Ecommerce, real estate, photo, or networking website from scratch. Being successful will happen in the process.
Web Page Development
Learn how a website is developed and what should be included in your website design and development from a professional web designer’s perspective for your web page design. Get more information about how to design, web design tips, steps to start internet website, useful information on web design, custom web design, and how technology and web development go together.
Home Based Business
How do "I" start a home based business? Find out what you want and educate yourself about the topic to become a professional businessman. Offer your clients with something that is unique and with reasonable price. Many owners of the business don't do the required research on their target audience before launching a website or starting a business. Do a serious homework!
How to start your home based business - Do you need an expert web designer? The best advice is to start small and find your way up. If you have to operate from home with an online business...then do just it! Our web development service can help you to achieve your goals. Learn the basics of creating a home based business website - There are many web hosting and web development companies that can help you develop your own website. However, we think it is ideal to identify your target audience and then do research and keyword analysis before designing a website.
Online Business Start-up Costs
Our professional web development services start with a nominal charge for a website design. Business setup and legal service can be a bit more expensive. Please contact us if you have any queries about business website development.
Managing your business will be hard in the initial stage and setting up the payment system will be a difficult part of business integration. You must have thank you pages and confirmation pages on your website. This makes the customer realize that their order is complete. After receiving the money from an order, ensure the order is completed and your customer is happy and satisfied.
How to Launch
How do you launch a website? Find a website with rich and useful information that looks like similar to what you have planned and learn from others who have a website. Finding the right .com, .org, .biz, or .net is the first step to launch a website. You can start an Ecommerce, real estate, photo, or networking website from scratch. Being successful will happen in the process.
Web Page Development
Learn how a website is developed and what should be included in your website design and development from a professional web designer’s perspective for your web page design. Get more information about how to design, web design tips, steps to start internet website, useful information on web design, custom web design, and how technology and web development go together.
Home Based Business
How do "I" start a home based business? Find out what you want and educate yourself about the topic to become a professional businessman. Offer your clients with something that is unique and with reasonable price. Many owners of the business don't do the required research on their target audience before launching a website or starting a business. Do a serious homework!
How to start your home based business - Do you need an expert web designer? The best advice is to start small and find your way up. If you have to operate from home with an online business...then do just it! Our web development service can help you to achieve your goals. Learn the basics of creating a home based business website - There are many web hosting and web development companies that can help you develop your own website. However, we think it is ideal to identify your target audience and then do research and keyword analysis before designing a website.
Online Business Start-up Costs
Our professional web development services start with a nominal charge for a website design. Business setup and legal service can be a bit more expensive. Please contact us if you have any queries about business website development.
Managing your business will be hard in the initial stage and setting up the payment system will be a difficult part of business integration. You must have thank you pages and confirmation pages on your website. This makes the customer realize that their order is complete. After receiving the money from an order, ensure the order is completed and your customer is happy and satisfied.
Quality Web Designer
You’ve got ideas and they’re great ideas. The problem is you’re not a designer and you don’t have a clue about what it takes to make all those great designs you’ve seen on other websites. Fortunately, youdon’t have to put your ideas on ice until you can go back to school and learn how to be a web designer because you can hire an expert web designer to do the work for you.
Before you rush to the search engine and type in web designer, there’s a few considerations to make. First, you need to have more than just a few ideas in mind and you should never do a generic search with just a title like the one just mentioned or you’re sure to get back at least three million hits, most of which will have little or nothing to do with the type of expert you’re looking to hire.
Take the time to give your ideas cohesion and synergy. Make sure you have a good notion what you want so that you can effectively convey those thoughts to the expert when you find them. Be prepared to accept constructive criticism and positive suggestions for the best way to design your web presence. You are, after all, hiring an expert and it should be someone that you trust to give you their best which will help you, in turn, present your best.
A high quality web presence has the right color combinations, correct wording, necessary illustrations or photographs, virtual tours if applicable and sound to demonstrate the professional look that you wantpeople to see about your business. Skillful website designers understand the importance of all of these facets and how to make them work for you.
When choosing a person or company to do this type of work for you, realistically you can expect to incur some expense. Seeking out the services of the best website designer you can find does not mean you will have to spend a small fortune to get the work done. Just be sure that prices and services are clear before money exchanges hands and work is started.
The most important factor in hiring a web designer is to communicate. If your deadline is short, this is very important to a designer who may already be juggling several projects that also have short schedules. A professional web presence that loads quickly, attracts customers and processes the transactions you need to have done is worth the investment.
There is no question that the Internet is here to stay. Businesses who advertise online take advantage of the opportunity to showcase the goods or services they offer to people around the world. Your business deserves the same attention and with the services of a smart website designer, you can continue running your business and leaving all of the designing initiatives to the professionals who are skilled at making the best website on the Internet period! Hire an expert designer today and experience the difference your website can make in profits!
Before you rush to the search engine and type in web designer, there’s a few considerations to make. First, you need to have more than just a few ideas in mind and you should never do a generic search with just a title like the one just mentioned or you’re sure to get back at least three million hits, most of which will have little or nothing to do with the type of expert you’re looking to hire.
Take the time to give your ideas cohesion and synergy. Make sure you have a good notion what you want so that you can effectively convey those thoughts to the expert when you find them. Be prepared to accept constructive criticism and positive suggestions for the best way to design your web presence. You are, after all, hiring an expert and it should be someone that you trust to give you their best which will help you, in turn, present your best.
A high quality web presence has the right color combinations, correct wording, necessary illustrations or photographs, virtual tours if applicable and sound to demonstrate the professional look that you wantpeople to see about your business. Skillful website designers understand the importance of all of these facets and how to make them work for you.
When choosing a person or company to do this type of work for you, realistically you can expect to incur some expense. Seeking out the services of the best website designer you can find does not mean you will have to spend a small fortune to get the work done. Just be sure that prices and services are clear before money exchanges hands and work is started.
The most important factor in hiring a web designer is to communicate. If your deadline is short, this is very important to a designer who may already be juggling several projects that also have short schedules. A professional web presence that loads quickly, attracts customers and processes the transactions you need to have done is worth the investment.
There is no question that the Internet is here to stay. Businesses who advertise online take advantage of the opportunity to showcase the goods or services they offer to people around the world. Your business deserves the same attention and with the services of a smart website designer, you can continue running your business and leaving all of the designing initiatives to the professionals who are skilled at making the best website on the Internet period! Hire an expert designer today and experience the difference your website can make in profits!
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