Squeeze pages are a vital component of the list building process whose only drawback is that they seem 'cold' and pushy! In fact for these reasons the opt-in rates on these pages tend to be low. Well with the general internet population seeming to favor more online 'interactivity' how about channeling traffic directly to a blogging platform? If a squeeze page is intended to build a list for your business, why not introduce these people immediately to the 'cozy' atmosphere of your home business blog? If nothing more and they do not immediately opt-in at least the chance remains that they will return whereas a squeeze page offers no such chance!
Here are 3 realistic advantages a home business blog offers when trying to capture the contact information of visitors to your site.
Useful Content
Unlike a squeeze page a blogging platform contains useful and intriguing information, and lots of it, which will serve to keep visitors on the page longer. Another advantage here is that the content people see on a home business blog normally carries more relevance to the ad that brought them to the site. So at this point you have more 'intrigue' and thereby a greater change of them returning time and again. This is especially valuable if you do not succeed at getting their contact information from them on the first visit.
Non-Invasive
When visitors first arrive on any type of landing page that are almost immediately instructed to leave their contact info and this obviously turns many away, poof, gone forever. When they land on your web-log they are 'greeted' by nicely formatted posts chock full of information relevant to their interest. Sure the option is presented to them to sign up for your list, but they have the choice of simply reading the content without doing so. The fact is they have a choice that does not require them to leave any private information first, therefore they feel less bullied or irritated.
Trust Building
Now all along we are operating under the premise that your web-log contains compelling content that will motivate people to continue returning to your site. It is based upon this assumption that if you can not get people to opt-in on the first visit you will have other chances when they return. As visitors come and go, and read your useful postings, you develop a bond and a trust with them which will serve to make them comfortable and more inclined to leave their information with you. Either way at least you got them coming to your site!
Although squeeze pages are very effective for list building purposes a blogging platform offers an atmosphere that could improve opt-in rates. The 3 advantages reviewed above serve to show how channeling traffic directly to your home business blog can help to immediately increase the comfort level of visitors. In doing so you are better able to create trust which will contribute to the visitors willingness to leave their contact information. In this way people will be appreciative of the subtle approach and not feel as if they are being immediately 'frisked' for their private information. The biggest advantage of all is that a blog offers you multiple opportunities to capture a visitors contact information whereas squeeze pages do not. If you can offer yourself more than one chance to capture a visitors contact information you are making better use of the traffic you generate. In the end this should make it easier for you to build a list.
Wednesday, September 1, 2010
Multi-Purpose
Writing for your blog can be a part-time or full-time job. Whether you are paying a professional blog writer or writing the content yourself you want to make sure you get the most out of the resources you have devoted to your blog.
Multi-purposing your blog content is a good way to maximize the value of your efforts. You may not think about blog content as something that can be multi-purposed but it certainly can and likely should be.
Adding Content to Your Blog
The first thing you want to do is add the newly written content to your blog. Google, Yahoo and the other search engines typically give the most value to the first place content is added. You want the most value to be your blog so make sure you post your content there first.
Once you have added the content to your blog you want to wait to confirm it has been indexed by Google, Yahoo and Bing. You do this by doing a search for the title of your blog and seeing if your blog comes up in the search results.
If your blog posting has been indexed you can distribute the posting in other ways including on article distribution websites, social bookmarking sites, social media sites and your own e-mail marketing database.
Content Distribution
Before you begin distributing the content you may want to consider making some simple changes to the content so it is not identical to the content on your blog. You should also consider getting your newly added content licensed with Creative Commons in order to protect yourself from duplicate content issues.
The most important places to distribute your blog content is on social media sites like Facebook, social bookmarking sites like Stumble Upon and article distribution sites like Ezine Articles.
Consider Derivative Works
Using derivative works can eliminate any concerns of having content identical to content that will appear on other web pages. If you distribute derivative versions of your content you eliminate any duplicate content concerns.
Derivative works are similar but not identical to the original content created for your blog. You can change the introductory paragraph, concluding paragraph and some words in each sentence and distribute it without any concern about duplicate content.
Go ahead and multipurpose your blog content. If you do it properly you can make sure you are getting maximum value out of your blog resources.
Multi-purposing your blog content is a good way to maximize the value of your efforts. You may not think about blog content as something that can be multi-purposed but it certainly can and likely should be.
Adding Content to Your Blog
The first thing you want to do is add the newly written content to your blog. Google, Yahoo and the other search engines typically give the most value to the first place content is added. You want the most value to be your blog so make sure you post your content there first.
Once you have added the content to your blog you want to wait to confirm it has been indexed by Google, Yahoo and Bing. You do this by doing a search for the title of your blog and seeing if your blog comes up in the search results.
If your blog posting has been indexed you can distribute the posting in other ways including on article distribution websites, social bookmarking sites, social media sites and your own e-mail marketing database.
Content Distribution
Before you begin distributing the content you may want to consider making some simple changes to the content so it is not identical to the content on your blog. You should also consider getting your newly added content licensed with Creative Commons in order to protect yourself from duplicate content issues.
The most important places to distribute your blog content is on social media sites like Facebook, social bookmarking sites like Stumble Upon and article distribution sites like Ezine Articles.
Consider Derivative Works
Using derivative works can eliminate any concerns of having content identical to content that will appear on other web pages. If you distribute derivative versions of your content you eliminate any duplicate content concerns.
Derivative works are similar but not identical to the original content created for your blog. You can change the introductory paragraph, concluding paragraph and some words in each sentence and distribute it without any concern about duplicate content.
Go ahead and multipurpose your blog content. If you do it properly you can make sure you are getting maximum value out of your blog resources.
Optimizing Websites
Certain things have to be taken care of while optimizing websites. These are very important factors that either make or break the website and have a decisive role to play in the way it functions and operates. These SEO factors that will always find a place within the facility are an integral part of the website optimization campaign that one undergoes. It is these SEO factors that have to be taken very seriously so that websites are handled well and the results they show are the by-product of all the features that were pumped into it. Search engine optimization is at its best with these features driving the campaign forward and instilling the confidence within the system that the website is there to go places.
Efficient link building is one of the first and foremost factors that have to be incorporated duly while optimizing the website. This factor is undoubtedly the kingpin. It ensures that the website has a resource everywhere the link is left and people will find it very easy to reach the website through the link. Internet marketing services also employ link building as one of the integral facets for its ability to attract the attention go huge crowds.
Another factor would be content rewriting. Content plays a big role in website optimization as the strategic keyword placement in it ensures that the content is readable, the website gets a solid placement on the search engine and people find the content decipherable because it remains pertinent to the overall scheme of things. SEO will always remain incomplete in the absence of content. Even internet marketing services stress hard on the content that comes into effect for the very attraction quotient they bring with it.
Targeting forums and opinion pages where the traffic influx is tremendous is a big thing to do. They ensure a high influx of traffic and a great way of bringing in more and more of it. The more comes of it, the better it is. The social networks are an inspirational leeway through which the floodgates can be opened and these social networks succeed in doing exactly that.
These are some of the SEO Services factors that come into the picture when the website has to be taken to task. The earlier that happens, the better it would be for the fact that they always give the response that is expected of them. The factors when coming on board have a terrific effect on the campaign and set the tone for wonderful things to happen. The ultimate aim, that is to see the website at the top of the search engine rankings, is accomplished well and the result too is attained when the website is seen surging towards the top.
Being vigilant will ensure that the results keep flowing in and that all of them are brought into sync well. The website gets optimized and can be seen scaling phenomenal heights over the search engine which will duly result in a lot of business flowing in constantly.
Efficient link building is one of the first and foremost factors that have to be incorporated duly while optimizing the website. This factor is undoubtedly the kingpin. It ensures that the website has a resource everywhere the link is left and people will find it very easy to reach the website through the link. Internet marketing services also employ link building as one of the integral facets for its ability to attract the attention go huge crowds.
Another factor would be content rewriting. Content plays a big role in website optimization as the strategic keyword placement in it ensures that the content is readable, the website gets a solid placement on the search engine and people find the content decipherable because it remains pertinent to the overall scheme of things. SEO will always remain incomplete in the absence of content. Even internet marketing services stress hard on the content that comes into effect for the very attraction quotient they bring with it.
Targeting forums and opinion pages where the traffic influx is tremendous is a big thing to do. They ensure a high influx of traffic and a great way of bringing in more and more of it. The more comes of it, the better it is. The social networks are an inspirational leeway through which the floodgates can be opened and these social networks succeed in doing exactly that.
These are some of the SEO Services factors that come into the picture when the website has to be taken to task. The earlier that happens, the better it would be for the fact that they always give the response that is expected of them. The factors when coming on board have a terrific effect on the campaign and set the tone for wonderful things to happen. The ultimate aim, that is to see the website at the top of the search engine rankings, is accomplished well and the result too is attained when the website is seen surging towards the top.
Being vigilant will ensure that the results keep flowing in and that all of them are brought into sync well. The website gets optimized and can be seen scaling phenomenal heights over the search engine which will duly result in a lot of business flowing in constantly.
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